Everyone fails. The difference is that successful people learn from their failures.
The screen shot above was taken over 6 years ago and placed on my very first sales page for my Stronger Mommy courses. I had a great product, and from my engagement on social, I knew I had an audience seeking the answers I could provide. BUT, because I didn't understand how to market it, I failed.
I DID EVERYTHING:
Spent months building a single sales funnel
Wrote all the copy
Read dozens of articles on formatting
Recorded an entire 38 video course
Spent thousands to work with marketing experts and business coaches
Only 3 people bought my course.
I didn't understand. The demand was there. The engagement was there. There were dozens of groups for mothers with special needs children, with thousands of families looking for solutions to their hectic lives. I spent over a $100,000 on business coaches, marketing experts, and courses over 5 years, and still wasn't seeing the results I was looking for. I thought I needed to invest even more into my business. I thought I needed to learn more, and try different courses.
That's when I learned...
Creating a business is no small feat. In fact, the fail rate for businesses within the first five years is 45%. Here's the thing: no matter how much capital you invest in your business, you're bound to fail if you're not reaching your audience. You're also bound to fail if you're not reaching the right audience. It doesn't matter if you have a following on social media if none of them are converting into customers. It doesn't matter how flashy your website is, how informative and inviting your newsletter is, or how many people comment on your Facebook posts. You can spend thousands on landing pages and other marketing experts, but still not see the results you desire.
Here's the thing: You already know your business. You already know how to do so much. You don't need more courses...
YOU NEED A COACH.